Unit 1 Section 1: News international vs mirror group

Unit 1: Media products and audiences: Section 1
News International vs Mirror Group

News international and Mirror group are both newspaper company’s with many similarities and many differences. 

News International

News International was established in February 1981, in the united states. News Corp and Rupert Murdoch are now the owners. The company is British based, american owned. They publish “The times”, “The Sunday Times”, and “The sun” newspapers. All of these newspapers are popular newspapers printed in the UK. Their net income was 1.179 billion in 2012, and revenue is roughly 33 billion. Being a newspaper company, their common audiences would be to primarily target young - middle aged adults for “The sun” newspaper. For “The Times”, and “The Sunday times”, they would look to target Middle age - older adults. This is because of the style of the newspaper and the content. Being a large company, they have a large range of job roles such as; Marketing executive, marketing manager, syndication sales executive, content creator, video product manager and so on. This company often market themselves buy printing coupons, (normally in the United States), this method of marketing is useful since people buying their newspaper will feel encouraged to buy and read their newspaper more if they receive coupons for free. 

Mirror Group

This company is also known as Trinity Mirror, and they were established in 1903, meaning they have actually been around for a longer time than News International. They are the largest British newspaper, magazine and digital publisher. Mirror group publish “The Daily Mirror” and the “Sunday Mirror”. Their net income in 2014 was £81.6 million. This is significantly less than News International showing how Mirror Group are a smaller group since they’re publishers are independent company’s. They’re target audiences are primarily young adults to middle age adults. This is because their newspapers are tabloids, suited better for this age group due to the content and features. News Corp also publish tabloids such as “The Sun”, but also publish Broadsheets such as “The Times”. They’re job roles are roles such as a multimedia journalist, senior analyst, editors, content creators and so on. This is quite similar to News International. This company market themselves through their website. They generally market less than what News International do. 

Both companies have lots of money and investors allowing them to be successful and have many job roles available. Based on this, the differences and similarities are easy to distinguish. 

Unit 1 Section 1: Disney vs Warp

Unit 1: Media products and audiences Section 1
Disney vs Warp. (Conglomerate VS Independent)

Disney: Disney was established in October 1923, in Los Angeles California. Walt Disney, and Roy O founded it but Bob Iger now owns it. The company owns a range of different things such as Pixar animation, the Disney store, TV channels, amusement parks, Cruises and hotels.  They produce media such as cartoons and children’s TV for example, Disney Channel. They also own  other large companies such as Marvel, ABC, ESPN, Lucas film and so on. Disney often market themselves through television advertisement. This would often be on children’s TV, since children are the people that Disney would look to target the most. Being a large conglomerate, they would be  worth a lot of money. In 2015 their total assets were 88.18 billion in US Dollors which is an incredibly high number compared to other companies, they also have approximately 149000 employees around the world since they’re company branches out to many different attractions and media, therefore we can easily tell that as a conglomerate, they differ from the standard company with lots of money. 

Warp, being a smaller company representing the British film industry have many differences but also some similarities to Disney. They were only established 14 years ago in 2002, compared with Disney, established in the early 1920’s. This suggests the idea of them being slightly less advanced in what they do and we could imply that  they’re probably not as well known as Disney. However, within the UK, they have been very successful, aiming to air television programmes on some of the most popular UK channels such Channel 4 and Sky atlantic. They are also in a partnership with ITV Global. They are an Independent company based in Sheffield, England and are not owned by another company or conglomerate, but have 2 owners that founded the company: Rob Mitchell and Steve Beckett. The  first ever film they created won a BAFTA award. Furthermore, the company are on tighter budgets than Disney. For Disney to create a film, they would essentially have the money to pay for a generally respectable actor to play or voice over any character. In Warps case, they would struggle more and may only be able to pay for actors of a smaller fan base or lower popularity. Warp receive fundings from investments and shareholders. This is similar to Disney, who also receive fundings from large investments.
Warp do not own other things like Disney do. For example, they do not any other companies, or attractions such as parks or holiday resorts. 

Overall, it is clear that two companies who both make films, have great differences, and some similarities. 

Introduction

Cambridge Technical in Digital Media.

Hi my name is Sam. I chose digital media because it seemed interesting to learn and create products. I am interested in media and how things work. My hobbies include going to football games and following it but I am terrible at playing football myself, so I enjoy taking part in sports such as cycling and swimming much more. I am also interested in cars, my favourite being the Lamborghini Aventador Roadster.